How to get rid of your beauty obsession?
The first time Angel Beauty Academy (AWA) owner and founder, Emily Hauschka, saw the potential in the concept she knew it had to be a success.
The beauty academy is run by a mother-daughter team of teachers and, after more than two years, is currently looking to expand its reach into the broader beauty community.
Hauszka told Wired the first time she met with a teacher she realised she had to “do something”.
“I was shocked.
She was very enthusiastic, and I was shocked because I hadn’t done anything yet.
So I went up to her and said ‘do you think you can help me?'”
“She’s really bright, she’s really open-minded, and she knows what’s coming.”
AWA is currently recruiting for a “young adult” section of its curriculum, which would allow students to work in a variety of roles, from teaching and mentoring to clinical management.
It is also exploring an “advanced adult” curriculum, where students could be taught more advanced beauty techniques, such as the use of powders and facial oils.
AWA aims to teach its students how to apply the beauty principles of skincare and hair care to a wide range of issues, including ageing, diabetes and depression.
The organisation’s website has already attracted thousands of users, including some of the best-known beauty influencers, including Sarah McLachlan, Angelina Jolie and Zayn Malik.
“A lot of people don’t realise how important it is to be proactive,” Hausschka said.
“We need to be actively looking for new faces, people that are willing to be involved in this kind of work.”
The beauty world is full of people that don’t want to be in it, people who are so comfortable with the world that they don’t really want to give it a shot.
“So we’re trying to encourage people to give this a try.”
Awas also runs the Beauty Academy at the University of Toronto, which has been described as a “school for the new beauty”.
Hausbach says she has seen a lot of positive change at the university since its inception in 2011.
“There was a lot more pressure to look pretty,” she said.
It’s important for students to realise the importance of looking “beautiful”.
“It’s not that they need to look beautiful, but it’s really important for them to see that beauty is a part of who they are.”
“They need to know how to do it, and they need the support to do that.”